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According to Fodorβs, Paia is one of βAmericaβs Best Small Towns,β but if you blink, you might just miss it. So keep your eyes peeled, because Paia offers notable gems that will add a relaxed vibeΒ toΒ your vacation experience.
Planning on driving the Road To Hana or perhaps taking a sunrise bicycle ride down Haleakala? If so, youβll be passing right through Paia to do so.

Paia, Maui
Though tiny, Paia is packed with adorable shops and art galleries, and several excellent eateries. Not as big a snorkeling destination as some of Maui’s other regions,Β itβs probably known most for its eclectic and earthy local residents.
Home to a massive hippie population, a stroll through Paia Maui feels a lot like a stroll back in timeβto the 1960s!

It shouldnβt be too difficult to find a store in Paia that sellsΒ tie-dyed tee shirts or hemp necklaces, but weβll let you decide which boutiques best fit your taste.
Instead, hereβs a list of some favorite Paia restaurants, one of whichβMamaβs Fish Houseβis widely considered one of the best restaurants in Maui.

Flatbread Company Paia

On your way to Hana, swing by the Flatbread Company in Paia for draft brews, a relaxed, earthy atmosphere and wood fired pizzas at an affordable price. Flatbread Company provides above living wages for workers and has created special programs to improve the disparity between kitchen and front of the house staff.
It isnβt a restaurant, per se, but the Paia Farmers Market is a great place to pick up some locally grown produce or enjoy a variety of delicious, fresh squeezed juices, smoothies, and vegetarian cuisine.
Pop by while youβre in town and grab a few nutritious treats.

There are several nice beaches in the North Shore area with Baldwin Beach Park being the largestΒ of the bunch. The parks at Baldwin Beach offerΒ lifeguards, and even a pavilion for parties.
When the conditions are right,Β Baldwin can be great for swimming and boogie boarding.
The eastern and westernmost ends of Baldwin BeachΒ are calmer and therefore more ideal for young swimmers.Β In the evening, take a romantic stroll and watch the sun set behind the West Maui Mountains.

Baldwin Beach
Considered the windsurfing capital of the world, and featured at the head of this guide, Hookipa Beach Park is worth a peek on your journey.
You’llΒ find aΒ cliffside perch, replete with food-cart and stunning views, just aboveΒ Hookipa on itsΒ east side.
Sit back and enjoy the windsurfers from above while snacking on cookies, coffee, and sometimes even tacos and sandwiches.


Hookipa is not the best place for swimming, nor forΒ learning how to surf or windsurf, butΒ itβs definitely a fun spot to chill out while observingΒ the pros in action.
As you drive a little further east along the road to Hana, youβll come to the rural community of Haiku, Maui.
With the exception of a very small handful of stores and restaurants, Haiku is mostly comprised of farmland and private homes tucked well away from roadside view.
The north part of the island of Maui getβs its fair share of precipitationΒ soΒ expect the region to beΒ rich with verdantΒ natural beauty.
Between Paia and Haiku, youβll also find βJaws,β one of the most ferocious and intimidating surf spots on the planet.
This is where professional surfers flock during winter months and waves can reach heights of over 60 feet! To put things in perspective, thatβs about as high as a 5-story buildingβscary!
Naturally, most mortals prefer to watch the pros safely from dry land.

Jaws, Maui
The swells at Jaws can be fickle, so itβs difficult to predict whether the monster waves will be rolling in while youβre on the island.
Youβll have a better chance of seeing pro surfersΒ if you visit Maui betweenΒ DecemberΒ andΒ March.
For a pulse-raising sport that you canΒ actually participate inΒ duringΒ your Maui vacation,Β you might try ziplining!
Haiku happens to be home toΒ oneΒ Maui’sΒ topΒ zipline adventures. This 7-line course is perfect for all ages, and is greatΒ for beginners and thrill-seekers alike.

This attraction is more populated with visitors than you might think, but If you’re looking for an easily accessible waterfalls hike, Twin Falls delivers the goods.
Located about 20 minutes past Paia, at Twin Falls you’ll findΒ a couple of different hikes rangingΒ from about Β½ to 2 miles.
If you’re looking forΒ pristine natural beauty, head out east for the Pipiwai Trail near Hana.

Twin Falls Hike


Be sure to wear appropriate shoes, and bring towels and swimsuits, as youβll also find terrific swimming holes. If mosquitoes tend to find you appetizing, bug repellant is also recommended.Β Β
Haiku certainly isnβt touristy, but if you like a more rustic vacation experience, rentals can be found here in private residences and B&Bs.
If youβre like most folks, though, youβll probably just pass through Haiku as you navigate along the beautifulΒ Road ToΒ Hana.

For many folks, Maui’s North Shore is simply a stop-over before and after The Road To Hana. We hope this article gives you some options for exploring North Shore Maui as a destination unto itself.
Mauiβs North Shore is located near a number of other popular Maui activities and destinations. Hereβs a list of the biggies:

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